7 Excellent On-Site Messages That Increase Conversion

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7 Excellent On-Site Messages That Increase Conversion

Our Product Marketing Manager Marc looks at some excellent examples of on-site messaging…

On-site messages are becoming an increasingly familiar part of the online shopping experience. After fighting the competition to attract visitors to their sites, online retailers are becoming smarter about how they can make sure these shoppers stick around and buy.

Whether using on-site messages to make an announcement, collect more email addresses, or provide customer service, their intent is to enhance the customer experience online and turn more visitors into customers.

Check out these seven examples of on-site displays that increase online conversions.


1 IKEA

I’m sure just the thought of having to assemble IKEA furniture is enough to make some visitors want to abandon the purchase! Identifying this as the perfect up-sell opportunity, IKEA asks customers just before payment if they’d like to have their items assembled after delivery.

With a cute illustration of the dreaded instructions, alluding to what may come next, IKEA subtly highlights to their customers that the additional expense may actually take some of the pain of the purchase away.

I’m sure this handy on-site message can be credited for saving a few relationships too!


2 Interflora

There is nothing like a looming deadline to spur people into action. And when it comes to Mother’s Day, that’s really one you can’t afford to miss.

Displaying an on-site message with a countdown timer at the point a visitor either shows intent to leave or has been inactive for a period is a great way to pull them back in. Counting down to the end of a sale, a discount or free shipping adds a helpful dose of urgency to speed up a visitor’s decision process.

Interflora have done just that, showing the order deadline for delivery on Mother’s Day. This encourages advance orders as visitors don’t want to miss out during this high demand period.


3 TripAdvisor

On-site messages are not always about driving a conversion at the point of display. TripAdvisor used this message on exit intent to help change the perception of who they were as a company.

So many travelers got accustomed to relying on them for reviews, then leaving to another known booking engine to make the purchase. When TripAdvisor became a booking platform of their own, they needed visitors to know about it.

TripAdvisor played on this abandonment-to-book behavior, and showed an informative ‘Did you know?’ message on exit. The inclusion of a price guarantee was another reminder to show there was really no reason to look elsewhere.


4 Virgin Atlantic

The online booking process can be stressful, with a lot of time put into planning the perfect trip. Weighing up the different options available, and ensuring you have all of the information required can be time-consuming, especially when there are multiple travelers involved.

Virgin Atlantic address this issue by displaying a message giving visitors the option to save the itinerary they’ve created with a handy route back to purchase when they’re ready. Just input your email address and they will send you a full copy.

The clever design also shows two tickets when multiple travelers have been selected, making a nice break from the usual box display.


5 French Connection

No thanks? Not so fast. While discount codes are a tricky one to champion for regular use, they can be effective in on-site messages when they come as part of a larger or limited time sale.

French Connection’s exit intent message displays a reminder of a daily sale on the items that are being abandoned. The discount code is displayed to incentivize the visitor to continue with their purchase, but if they close the window they are presented in three options for how to proceed; would they like to save the voucher code, use it now, or simply leave?

Showing these options is a way of checking if the intent to leave was genuine, and gives the user a second chance to consider the offer.


6 Booking.com

Booking.com are anything but subtle when it comes to their urgency messaging. Countdown timers, live trends, social proof, price guarantees.. Booking.com have covered it all.

All of these tactics play on typical consumer behavior, encouraging visitors to make faster purchase decisions, for fear of missing out on the best deal. Without this, we would be inclined to shop around, take our time, or put it off altogether.

Adding an element of scarcity, playing on popularity, and displaying guarantees all put the customer’s mind at ease, stop the need for shopping around and compel us to buy.


7 CinemaNow

Shoppers are constantly looking for validation of their choices. Consumer reviews and ratings can give them the confidence that they’ve selected something they’ll enjoy, and motivate them to buy.

CinemaNow incorporated reviews into their on-site message, along with the option to watch the trailer. This took away the need for the visitor to go elsewhere, with all of the information they needed in one place.

With 77% of customers looking to reviews before making a purchase, it makes sense to have these on hand when they need them.

Selling on Amazon fees for Canadians

Professional Selling Plan: CDN$ 29.99 per month (More than 20 items listed)

Sellers pay a referral fee for each item sold. (depending on the category and price)

You will also pay the shipping costs according to the shipping method you chose.  These fees are passed on in your price at checkout to your customer.

CategoriesAmazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee.See “Referral Fees” notes above.
Referral Fee PercentagesApplicable Minimum Referral Fee  Only paid if the percentage fee is less than (applied on a per-item basis)
Baby15%CDN$ 1.00
Books515%
Camera and Photo¹8%CDN$ 1.00
Cell Phones¹8%CDN$ 1.00
Consumer Electronics¹8%CDN$ 1.00
DVDs515%
Electronics Accessories
  • 15% for the portion of the total sales price up to CDN$ 100; and
  • 8% for any portion of the total sales price greater than CDN$ 100
CDN$ 1.00
Furniture & Decor15%CDN$ 1.00
Home & Garden (including Pet Supplies)15%CDN$ 1.00
Industrial & Scientific (including Food Service and Janitorial & Sanitation)12%CDN$ 1.00
Kindle Accessories25%CDN$ 1.00
Music515%
Musical Instruments15%CDN$ 1.00
Office Products¹15%, except 8% for electronic office devices²CDN$ 1.00
Personal Computers¹6%CDN$ 1.00
Software & Computer Games515%
Sports & Outdoors (excluding Sports Collectibles)15%CDN$ 1.00
Tools & Building Supplies12%CDN$ 1.00
Toys & Games15%CDN$ 1.00³
Video Game Consoles58%
Video Games515%
Videos515%
Any Other Products 415%CDN$ 1.00
Categories Requiring ApprovalContact us for approval
Automotive & Powersports12%, except 10% for tires and wheels productsCDN$ 1.00
Beauty15%CDN$ 1.00
Clothing & Accessories (including sunglasses)15%CDN$ 1.00
Grocery & Gourmet Food15%
Health & Personal Care15%CDN$ 1.00
Jewellery20%CDN$ 2.00
Luggage & Bags15%¹CDN$ 1.00
Major Appliances
  • 15% for the portion of the total sales price up to $300; and
  • 8% for any portion of the total sales price greater than $300
CDN$ 1.00
Shoes & Handbags15%CDN$ 1.00
Sports CollectiblesSee Category Requirements for referral fees.
Watches
  • 16% for the portion of the total sales price up to CDN$ 1,500; and
  • 3% for any portion of the total sales price greater than CDN$ 1,500.
CDN$ 2.00

if you want Amazon to store your product packaging and ship it. the main advantage is being free shipping for your customer. 2-day prime shipping.

All fees payable to Amazon do not include taxes. You will be responsible for paying any applicable taxes on these fees.

Rates below apply to Standard-Size1 Books, Music, Video Games, DVDs, and Software.

ServiceOn-Amazon Fulfilment2 for orders placed on Amazon.caMulti-Channel Fulfilment for orders placed through other sales channels
Pick & Pack
per unit
CDN $0.95CDN $1.35
Weight Handling
per envelope3 shipment
How is the weight calculated?
First 100g
Each additional 100g
CDN $1.90
CDN $0.25
Not available
Not available
Weight Handling
per standard shipment
How is the weight calculated?
First 500g
Each additional 500g
CDN $4.00
CDN $0.40
As low as CDN $4.50 Rates vary by shipping method and weight
Inventory Storage
per cubic metre per month
As low as CDN $16.00 Rates vary by time of yearAs low as CDN $16.00 Rates vary by time of year

Rates below apply to all Standard-Size1 products other than Books, Music, Video Games, DVDs, and Software.

ServiceOn-Amazon Fulfilment2 for orders placed on Amazon.caMulti-Channel Fulfilment for orders placed through other sales channels
Pick & Pack
per unit
CDN $1.60CDN $3.15
Weight Handling
per envelope3 shipment
How is the weight calculated?
First 100g
Each additional 100g
CDN $1.90
CDN $0.25
Not available
Not available
Weight Handling
per standard shipment
How is the weight calculated?
First 500g
Each additional 500g
CDN $4.00
CDN $0.40
As low as CDN $4.50 Rates vary by shipping method and weight
Storage
per cubic metre per month
As low as CDN $16.00 Rates vary by time of yearAs low as CDN $16.00 Rates vary by time of year

Rates below apply to any Oversize1 product.

ServiceOn-Amazon Fulfilment2 for orders placed on Amazon.caMulti-Channel Fulfilment for orders placed through other sales channels
Pick & Pack
per unit
CDN $2.65CDN $4.65
Weight Handling
per standard shipment
How is the weight calculated?
First 500g
Each additional 500g
CDN $4.00
CDN $0.40
As low as CDN $4.50 Rates vary by shipping method and weight
Special Handling
Applies to large-screen televisions4 and other items that:

  1. Exceed 270 cm on the longest side; or
  2. Exceed 419 cm for the longest side + 2x height + 2x width; or
  3. Exceed an outbound shipping weight of 69 kg.
CDN $125.00CDN $125.00
Storage
Per cubic metre per month
As low as CDN $16.00 Rates vary by time of yearAs low as CDN $16.00 Rates vary by time of year

Calculating the Outbound Shipping Weight for the Weight Handling fee

  • For orders on Amazon.ca, the Outbound Shipping Weight is calculated for each individual unit by adding the Packaging Weight to the Unit Weight. The total for each unit is rounded up to the nearest 100 g for Envelope shipments and to the nearest 500 g for Standard and Oversize shipments. The Outbound Shipping Weight is then multiplied by the Weight Handling fee.
  • For Multi-Channel Fulfilment orders: The Outbound Shipping Weight is calculated by adding a dunnage factor of 10% to the combined total of the individual unit weight of each unit in the shipment, then rounding up to the nearest 500g.
  • Dimensional Weight: Following industry practices, the billable product weight will be the greater of the product’s actual weight and its dimensional weight where dimensional weight is calculated as the product’s volume (length x width x height) in centimetres cubed divided by 6,000. This provides the dimensional weight in kilograms. This calculation is used by both UPS and Canada Post for ground shipments. In accordance with local standards, shipment weight will be calculated by adding all of the weights of the seller’s products in a shipment, adding the weight of the box, and then rounding up to the nearest 100 g for Envelope shipments and 500 g for Standard shipments.

Multi-Channel Fulfilment Standard-Size Shipping Methods

Shipping Method
Standard
Expedited
Priority
Weight Handling
per g
First 500g
Each additional 500g
More than 9kg
CDN $4.50CDN $6.75CDN $13.75
CDN $0.37CDN $0.37CDN $1.00
See Oversized Shipping Methods

Multi-Channel Fulfilment Oversize Shipping Methods

Shipping Method
Standard
Expedited
Priority
Weight Handling
per g
First 500g
Each additional 500g
CDN $4.50CDN $6.75CDN $13.75
CDN $0.37CDN $0.37CDN $1.00

Monthly Inventory Storage Fee

MonthCost per m3 per month (m3 = 35.31 ft3)
January – SeptemberCDN $16.00
October – DecemberCDN $23.00
  • Other fees may apply, such as prep service fees, processing fees for customer returns in specific categories, and long-term storage fees.