THE COMPREHENSIVE
USABILITY, PERFORMANCE, MARKETING, & ANALYTICS
ASSESSMENT FROM I YEE SALES INSIGHT
WE CAN HELP
CREATING A ROADMAP TO SUCCESS
With the abundance of critical information that is uncovered in our eCommerce Wellness Report, we assemble an intuitive roadmap of opportunities within your website and marry them with our individual professional services. Our goal with the eCommerce Wellness Report is to help guide you and your business in the right direction to ensure you’re presenting the right experiences, to the right audiences, at the right time.
CAN I TRUST MY DATA TO EFFECTIVELY RUN MY BUSINESS?
DATA & MEASUREMENT ANALYSIS
This analysis includes a thorough examination of your website to check for analytics compatibility, JavaScript Libraries, plug-ins, errors, goal tracking and more. Finding and repairing any of these potential issues will help you ensure data integrity and recording accuracy for analysis and reporting.
As a Google Analytics Certified Partner, we ensure that your tracking script is sending accurate data to the predefined Audience, Acquisition, Behavior, and eCommerce Reports.
ARE MY VISITORS HAVING INTUITIVE AND ENJOYABLE EXPERIENCES?
USER EXPERIENCE ANALYSIS
This analysis is created by three members of the I Yee Sales Insight UX Design/Strategy team. Our staff inspects your site, from the user’s perspective, and evaluates areas such as Brand Presentation and Continuity, Trust and Security, Mobile/Touch Usability, Conversion Funnel Flow, and much more.
These components are scored and ranked by priority and by economic importance and lead our efforts in creating a viable and effective roadmap for future user interface improvements.
AM I BRINGING THE RIGHT AUDIENCES TO MY SITE, AT THE RIGHT TIME, AND ON BUDGET?
PAID MARKETING ANALYSIS
Within this analysis, our marketing team reviews current campaign structure, campaign performance, data feed structure, and overall tracking. The goal of this process is to identify any obstacles that exist and to find new opportunities to expand marketing in an effort to help you generate incremental sales at KPI’s that are satisfactory.
IS MY CONTENT RELEVANT, DISCOVERABLE, AND SHARE WORTHY?
CONTENT/SEO ANALYSIS
The purpose of this in-depth analysis is to identify new opportunities that exist within your eCommerce brand specifically related to your website content and link strategy. Our team will review your on-site content, site architecture, links, and competitive landscape. The goal of this initiative is to provide your business with a fresh, strategic roadmap to sequentially drive improvement to your organic search results.