LATEST INSIGHTS

Local Business Search Engine Optimization

Local Business Search Engine Optimization With 97% of all local searches now being done online and 68% resulting in a phone call, local rankings have become just as important as a full-page ad used to be in the Yellow Pages. We carry out a full analysis of where your business is listed and more importantly where it is not.  We...

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Microdata & Schema, Rich Snippets

Full Implementation Of Rich Snippets And Structured Data If you have ever wondered how some sites have star ratings underneath their listing images and thumbnails beside their listings, you've come to the right place. Microdata is coding that is placed within a site which lets search engines know what display it can be implemented for: Reviews People Products Businesses and...

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5 TAKEAWAYS FROM PHILLY’S FIRST DIGITAL SUMMIT

The Trinity Insight Philadelphia team attended this year’s Digital Summit held in Philadelphia. Over the course of two days, industry leaders from across the nation came together to share thought provoking insight and practical tactics. Content strategy, user experience, SEO, data analytics and social media were a few subjects explored by experts at both the agency and enterprise levels. While…

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3 WAYS TO MAKE MORE EFFECTIVE PPC CAMPAIGNS

When a business starts experimenting with paid advertising, the story is almost always the same. The company will big on a handful of brand terms, and see a large portion of their budget go to high-cost generic terms that don’t lead to conversions. To maximize the effectiveness of their campaigns, businesses quickly learn they have to invest time in building…

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