User Experience

EXPERIENCE OPTIMIZATION

Maximize conversions through testing and personalization.

A Smarter Approach
OPTIMIZE FOR BETTER EXPERIENCES

I Yee Sales Insight empowers your business by creating data-driven and optimal web experiences. We use both qualitative and quantitative tools to experiment and optimize your users’ experience.

Our team does all of the hard work for you, designing experiments and deploying them within our testing platform. These experiments will provide additional opportunities for improvement and revenue growth.

Customer Focused
UNDERSTANDING THE JOURNEY

Your customers are unique and so is your business. That’s why every optimization program is custom built to fit your needs. Gaining desired outcomes starts with research. This research allows us to identify potential pain points in the user’s journey.

We turn this knowledge and understanding into a unique roadmap for an ongoing optimization program. A dedicated strategist, web engineer, UX designer, and data specialist will accompany you along the way as we work to achieve continued success.

Our Methodology

IMPLEMENTATION

Your optimization journey begins with the integration of our testing platform and code snippets. We establish a framework for data integrity and visibility to set the stage for our optimization efforts.

PLANNING

After the framework is set we move to research and strategy. Qualitative and quantitative data is reviewed by your dedicated strategist who will review your website and outline priorities.

EXECUTION

Our design and engineering teams work to bring concepts to life. We create and implement new designs within our testing platform and create customized reporting to monitor performance. Experiments are launched and learning begins.

POST TEST DELIVERY

Winning experiments are delivered to 100% of traffic and code is passed to your team for implementation. This provides you with a greater degree of control of your website brand presentation and lessens the need for internal IT effort.

INSIGHT

We deliver and communicate results to C level executives and beyond. We continuously monitor the KPI’s of the optimization program while facilitating collective learning among our brand partners.

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